The primary way to earn Momentum is by completing orders. You earn Momentum when:
- a rep replies to your message: +50
- your shop launches on Abound: +2000
- you complete an order: +200
If you're not active, you can lose momentum
Since Momentum is an indication of your brand's progress and reputation, you can lose it if you don't maintain your brand's presence on Abound. For every month that you're inactive (you haven't done anything on Abound), you'll lose 25% of your Momentum. But, you can never drop below 0 Momentum.